Archive | April, 2010

Fake it until you make it pt. II

18 Apr

We already talked in this blog about notorious it bag Birkin by Hermès, one of the “most desired” accessories for fashionistas at every age. This time I’m gonna show you another unusual approach to get to have one (again, waiting for a real one): painted on your shirt!
The idea came to two young venetian students who started by chance to create some ironic t-shirts just for them and their friends representing their icons in a slightly ironic style and that then created a brand named Scandalousinnuendos (quote from a literature essay). This is how the two students describe their attitude to this line:

We really can say that everything started from a game, and as a game it’s going on (even if we admit we got some satisfactions like the fact that some vjs from Mtv wore our shirts).

Some of their favourite subjects are fashion-world inspired: queen of Vogue America Anna Wintour, girls’passion for diamonds and, last but not the least…Birkins!

So, as diamonds and Hermès bags are a privilege for happy few, these young designers decided to put them directly on our t-shirts, in order to let us proudly wear them in everyday life…you know how they say: “well pleased is well served” (especially in these hard post-crisis times).
Their link to potential costumers is once again the web, as they sell their creations exclusively through myspace and their success is mostly due to a word of mouth advertising thanks to different blogs looking for new trends to share with their visitors.