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How to…? pt. II

30 May

After having somehow tried to understand how to create one or more customized t-shirts, we’re now gonna talk about the other important aspect we need to consider if we aim to start a succesful business: promotion.

Some say this is actually the hardest part of the job, and I think they’re right. Let’s see if we manage to sum up some key-points:

  1. Make some simple tests market addressing yourself to relatives and friends to gain a sincere opinion about what you’ve done; try and sell some of your “pieces” on ebay or on other websites; if you know somebody who owns a fashion store ask him his expert opinion.
  2. Focus on your target: who you think will wear your creations? You must create very clearly in your minds the image of your standard purchaser in order to reach “him” in the best way, with well targeted promotions conceived in a graphic and style that could capture his attention. Teenagers? Great public? Sport fans? Trendy people? You need to chose.
  3. Create a logo easy to remember and that, at the same time, manages to express “a concept”. The clients range you aim to must recognize itself in your logo!
  4. If you’re planning to sell your line mostly online, be very careful about your site’s placement on the search engines market and cure properly the graphic side of it, always having in mind who will visit your page: if you address to a young public don’t use too many technical and specific words and focus on sense of affiliation and group instead. Do you need any clarification about how online promotion actually works? This link might help you, taking to you the example of myspace,¬†one of the most used site to advertise personal creations (music, clothes, paintings and so on).
  5. If you decide to propose your line also to the traditional market (much more hostile and hard to win), you need to intensify your promotion activity by advertising your product in any possible way…make that all of your friends and relatives wear your creation!

If you are convinced that a painting on a white shirt will make you earn a lot of money easily, you’re probably getting wrong.
Anyway by proceeding by objectives and planning your steps very carefully, you’ll manage to get lots of satisfactions, as already proved by many succesful business ventures both on the internet and on traditional market.
So, work hard and step by step, putting all your effort in achieving your goals. If your activity makes you happy and interested in your work, your passion will push you through new hints, tendencies, ideas: this, plus your enthusiasm and tough work will lead you to the construction of a prosper business.

How to…?

11 May

Many times on this blog’s pages I talked about new brands (e.g. 5preview, scandalousinnuendos) which reached fame and success thanks to the internet (free) advertising through social networks like myspace and a consequent massive word of mouth effect. Behind them very often there are group of friends that manage to start their “business” all by themselves, with few expenses and a lot of…creative imagination.
Let’s see now how they did that analyzing two different steps of this process: creation and promotion.
Who knows, maybe one of my readers might be interested and one day will become a notorious designer thanks to my suggestions!

Thousands of websites and e-shops promote t-shirts on which customers can print paintings or sentences chosen by themselves so that they can buy customized and particularly fanciful creations for few euros.
There are a lot of peculiar techniques of production and when you’re projecting how to build up your business from zero, you need to think about which one suits your idea the best considering your starting budget and the way you want to develop what you have in mind in the future.Infact you can choose between simple print, embroderies, serigraph and so on and your costs of investment change according to the technique you decide to pick: the most common one (which is also the cheapest) is the print, that gives you the possibility of creating what you want easily, with no need of particular skills or experiences. If you have got a smart idea but few money to invest, you can rely on external entreprises that will produce the t-shirts for you on commission or, even better, you can start your own activity zero costs by adressing yourself to websites you trust: if you are sure they will take care properly and seriously of print quality and adequacy of materials, they’ll do the job for you with very low prices (you won’t have to buy all the very expensive equipments necessary for professional prints) and you’ll have the time to concern just about the creative side, promotion and selling of ready-to-wear t-shirts.

Any advice about recommended websites needed? The most popular ones are: Customthink, E-shirt, Spreadshirt and many more.
For those who are really curious about how self-made t-shirts are actually made, here you have two videos which show us different techniques involving different “instruments” to create design tees on your own: have a look and see if you can find some inspiration!


the screen printing method

In this post I tried to give you some hints about how to construct concretely what your creative minds may one day generate…
Next time we’ll talk about promotion: how can we convince our potential clients that our product is good? how can we sell our creations and become popular? This is what we’ll try to figure out!