The Fashion Bloggers phenomenon

13 Jun

“These days, to have one finger on the fashion pulse, you need to have the other one on your computer mouse, reading (or writing) the latest blogs.”
“Before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience – or better still, backstage – has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy.”

These two quotes by fashion journalists make us understand how mechanisms of fashion system are heavily changing once again the relationship between industry and public.
But what does “fashion bloggers phenomenon” really mean?
Fashion bloggers are “normal” people,  fashion fans, who decide to express their opinion about fashion statements giving their own personal interpretation of what trends are. These opinions may then become very popular world wide  because of the medium they use: internet.
Here below you have an interview with Suzy Menkes, notorious journalist, who expresses her point of view about this increasing interest for fashion blogs:

The world changed when fashion instead of being a monologue, became a conversation. And that’s never going to stop.”

Fashion bloggers suggest new ways of wearing The Fashion we were used to see just on catwalks or in sparkling editorials or commercials on Vogue & Co., where unreal models posed like beautiful sculptures we barely could try and imitate.
The success this kind of blogs reached these late years pushed (and compelled) fashion world to give more and more importance to these young opinion makers of the blogosphere, who influence all their followers and readers thanks to their peculiar outfits in which they mix easily fast fashion clothes (H&M, Zara, Topshop and so on) with high fashion brands or vintage accessories.
This is why the most popular (and lucky) ones even managed to gain a front row seat on their favourite designers’ fashion shows, they sometimes receive shoes, bags or clothes from maisons which only want them to wear those creations and put photos of these outfits on their blogs and, last but not at all least…they even get bags named after them (e.g. Marc Jacobs for Bryanboy)!

13-year-old Tavi Gevinson, Style Rookie


Scott Schuman, The Sartorialist

One Response to “The Fashion Bloggers phenomenon”


  1. Italian Fashion Bloggers: “My floor is red”, interview with Nathalie Maggiori « Le freak c'est chic - June 15, 2010

    […] Jun I’ve already tried and introduce you the topic of Fashion Bloggers in general, now let’s see if we can dig deeper by asking some few questions to a […]

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