House of Holland.

7 Mar

House of Holland is a very ironic fashion label  created by english designer Henry Holland. He achieved a global giant succes thanks to his catchy wordplay T-shirts that both celebrate and poke fun at the fashion crowd, immediately becoming best sellers (I’ve got one too, being the classical fashion VICTIM).  His muse is definitely her friend top model Agyness Deyn, whose lovely face we can find in almost all of Holland’s campaigns.
House of Holland’s success started when designer Giles Deacon decided to wear one of these shirts after his fashion show in London: on his shirt it was written “UHU Gareth Pugh” (another designer). Gareth Pugh fell for his provocation and answered by wearing another shirt saying “Get your freak on Giles Deacon”. So here you are…how a trend starts!

These tongue-in-cheek tees hark back to the eighties with their bold-lettered graphics but the rhymes have a fresh, insider tone.
The “Fashion Groupie Collection” became a mania and every fashion groupie wanted to have one with a slogan by Henry Holland (called “the genius of the rhyme”) about their favourite model or designer!

House of Holland also gave birth to another series of tees, this time focused on notorious quotes by Top Models like Naomi Campbell, Claudia Schiffer, Tyra Banks and Christy Turlington. Celebration or mocking?

5 Responses to “House of Holland.”

  1. S. March 8, 2010 at 4:51 pm #

    I definitely love this brand!!
    Your blog is very nice, Blanchine!

    Can’t wait for another post!


  2. blanchine March 10, 2010 at 2:51 pm #

    thank you so much S. ! I hope you’ll like also my next posts 🙂

  3. chiaracoronin March 10, 2010 at 7:37 pm #

    I love these T-shirts! They are so fresh and young

    thank you to let me know this brand


  1. The treachery of images. « Le freak c'est chic - March 12, 2010

    […] avoid a “cheap” product, like the effect of shirts by Henry Holland a couple of years ago. Nowadays the consumer got so much to chose…That comes to my mind […]

  2. (Fashion) Kings are Naked! « Le freak c'est chic - May 17, 2010

    […]  protagonists of his line of tees are no longer models: what’s more Fashion than designers? House of Holland by Henry Holland proposes a series of t-shirts featuring a powerful clique of fashion designers […]

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